Domain name importance in SEO

Domain names are very important for surviving in the competitive Cypriot market. A domain name provides an online identity for your business, organization, or service. Selecting a suitable domain name for your web site is the very first step towards building your presence in the internet market of Cyprus. In order to sell your product online or for online business, you need to build up your credibility. Having proper domain name is the first step in that process.

Search engine optimization is a crucial element for every web site. You need to make your site popular and attract organic traffic from search engines. The SEO process starts by choosing a significant domain name for your web site. Domain name is one of the key factors to improve your search engine ranking.

The University of Cyprus is the official registrar for the CY TLD (top level domain). The CY top level domain (the Register) is divided into thirteen secondary level domains whose eligible registrants should fall within the definition opposite same:

com.cy - Public domain
ac.cy - Academic and research institutions
net.cy - Internet or Network service providers
gov.cy - Government (as interpreted at the international level) institutions/departments/organizations
org.cy - Not for profit associations or societies which have been registered at the Registrar of Associations and Societies
pro.cy - Professional organizations and associations
name.cy - Names of natural persons
ekloges.cy - Organizations or individuals affiliated with elections
tm.cy - Trademarks officially registered at the Registrar of Trademarks
ltd.cy - Private and Public companies with limited liability registered with the Registrar of Companies
biz.cy - Any other business which have been registered with the Registrar of Companies
press.cy - Press related organizations and entities
parliament.cy - Cyprus House of Parliament and related entities

Search engine robots (crawlers, spiders) value the age of your domain name. Google considers a domain name that has been paid for more than one year a more reliable domain than a nearly purchased one. It also checks for how long has the domain name been paid for in years and how many web pages your web site has (one page is not good).

The following are a few things you need to consider when acquiring a domain name:

• Make a short list of keywords related to your business and services. If your products are more popular than your company name than you should consider a domain related to your product or brand.
• Try to avoid a very long name for your web site. If you are unable to get a short name of your choice, you must consider long domain names that have keywords in it to gain a plus in SERP (Search Engines Results Page).
• Since there is a CY TLD available, we advise purchasing .com.cy instead of .com (it proves your business is related to Cyprus).

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About Braincache
Braincache is a Cyprus web design company based in Limassol. Established in 2006, we specialize in providing high quality services. Our services include efficient web site design, search engine optimization (SEO), print & graphic designs, branding and online advertising.